Sporting goods data & insights.

The top Business Intelligence platorm for sport brands. Get deep info about the actual use of your brand in a specific sport, based on the usage of your products at sports events, training areas, gyms, etc. 

Collect the data the internet can’t reach. Competitor’s data included. 

They already use it

All the apparel and product data from events, 

tournaments, races, clubs and training areas


Benchmark your products against other brands


Understand your customer. What kind of athlete he is and how he uses your products

Data / insights

New real data that shows the market's reality and its evolution


Report your needs / milestones as never before to other departments. Easy, fast and effective

Runners data & insights
Cyclists data & insights
Swimmers data & insights
Any other sport...
we do it too

What do our customers say

“The detail in the information and the segmentation by groups and models offered by Countop are important indicators on the use made by consumers of our product”

Daniel Scheidgen


“We need to understand the Mizuno sneakers users profile. Countop’s reports provide key data to make decisions beyond hunchs. It is also important info for the commercial team”

Josep María Aparicio


“Through Countop we are able to quantify the presence of ASICS in key events. We can see the sneakers used by marathoners. This is objective data that help us in our strategic decisions”

Gustavo Oliva


“Thanks to Countop’s reports, we know how our brand is positioned in our target market. In addition, we obtain data on the purchasing behavior of our consumer type

Mauri Carrió


Brand Split:

Know the total number of athletes using each brand in  races, tournaments, training areas, gyms…

Gender segmentation:

Discover the different brand choice depeding on age and gender 

Performance segmentation:

¿Is your brand used by elite athletes o amateurs? Brand and model split according to the performance of the athletes. Performance criteria change depending on the sport

Competitors comparison:

Benchmark against other brands. Measure your progress among competitors in every sport and location

Area / Country comparison:

Compare different regions, countries, events, years… Discover crystal clear trends. Measure the power of your brand and it’s evolution in different locations.

Any data you need:

Add deep detailed data such as running shoes models segmentation for each brand / Bike components trends (brakes, frames, forks…) / Brand awareness / location comparison / color trends / materils and technology usage… All kind of crossed data combinations

Interesting readings…

The first report about the second-hand bike market status

Report on the shoes used by professional basketball players

Report on the shoes & apparel used in Paris and Berlin gyms

Why Countop



We are a trusted third party that does not fake or make up the results of the reports


Historical data

Use the previous years / stages’ data. Measure the progress over time. Mesure the ROI of your campaigns


Trained specialists

Our team are specialists trained in all sports equipment. Save time and energy by outsourcing on us for these reports.


Fast and global

We work worldwide and deliver the report results within a few days


Easy to read reports

You will see clear trends, you can read the data effortlessly and intuitively. Easy to share with the whole team.

“Having trustful and well-worked information helps us 

make much better decisions according to the market reality”

María C. Fernández


Countries where we work

and growing…

Which equipment do we work with

Anything that can be counted, except nutrition products.


We have different prices depending on the characteristics of the report and data.


Contact us and get your rates within 48h


Whether it’s running, cycling, swimming, or any other sport, we have the answer – and the data




Trail running





… and any other

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Save time and blind decisions

Quantitative data and expert analyst insights married together to give you actions for now and the future.

Contact us for more information.

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