Sporting goods data & insights.
The top Business Intelligence platorm for sport brands. Get deep info about the actual use of your brand in a specific sport, based on the usage of your products at sports events, training areas, gyms, etc.
Collect the data the internet can’t reach. Competitor’s data included.
They already use it
All the apparel and product data from events,
tournaments, races, clubs and training areas
Competition
Benchmark your products against other brands
customers
Understand your customer. What kind of athlete he is and how he uses your products
Data / insights
New real data that shows the market's reality and its evolution
report
Report your needs / milestones as never before to other departments. Easy, fast and effective
What do our customers say
“The detail in the information and the segmentation by groups and models offered by Countop are important indicators on the use made by consumers of our product”
Daniel Scheidgen
MARKETING DIRECTOR
“We need to understand the Mizuno sneakers users profile. Countop’s reports provide key data to make decisions beyond hunchs. It is also important info for the commercial team”
Josep María Aparicio
PROMOTIONS & MARKETING
“Through Countop we are able to quantify the presence of ASICS in key events. We can see the sneakers used by marathoners. This is objective data that help us in our strategic decisions”
Gustavo Oliva
CATEGORY MANAGER
“Thanks to Countop’s reports, we know how our brand is positioned in our target market. In addition, we obtain data on the purchasing behavior of our consumer type“
Mauri Carrió
DIGITAL MARKETING
Brand Split:
Know the total number of athletes using each brand in races, tournaments, training areas, gyms…
Gender segmentation:
Discover the different brand choice depeding on age and gender
Performance segmentation:
¿Is your brand used by elite athletes o amateurs? Brand and model split according to the performance of the athletes. Performance criteria change depending on the sport
Competitors comparison:
Benchmark against other brands. Measure your progress among competitors in every sport and location
Area / Country comparison:
Compare different regions, countries, events, years… Discover crystal clear trends. Measure the power of your brand and it’s evolution in different locations.
Any data you need:
Add deep detailed data such as running shoes models segmentation for each brand / Bike components trends (brakes, frames, forks…) / Brand awareness / location comparison / color trends / materils and technology usage… All kind of crossed data combinations
Interesting readings…
The first report about the second-hand bike market status
Report on the shoes used by professional basketball players
Report on the shoes & apparel used in Paris and Berlin gyms
Why Countop
1
Objectivity
We are a trusted third party that does not fake or make up the results of the reports
2
Historical data
Use the previous years / stages’ data. Measure the progress over time. Mesure the ROI of your campaigns
3
Trained specialists
Our team are specialists trained in all sports equipment. Save time and energy by outsourcing on us for these reports.
4
Fast and global
We work worldwide and deliver the report results within a few days
5
Easy to read reports
You will see clear trends, you can read the data effortlessly and intuitively. Easy to share with the whole team.
“Having trustful and well-worked information helps us
make much better decisions according to the market reality”
María C. Fernández
INNOVATION & BUSINESS MANAGER
Countries where we work
and growing…
Which equipment do we work with
Anything that can be counted, except nutrition products.
Pricing
We have different prices depending on the characteristics of the report and data.
Contact us and get your rates within 48h
Whether it’s running, cycling, swimming, or any other sport, we have the answer – and the data
Running
Football
Cycling
Trail running
Fitness
Swimming
Ski
Triathlon
… and any other
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